Josep Masachs Llorach, owned vineyards in Vilafranca del Penedès as early as 1920. During this time he was one of the pioneers of the area producing still wines, his son took over his father’s hobby and made it his profession and turned his house, known to everyone as Cal Cabanyes, into his manufacturing center in the 1950s. Nowadays, the fourth generation of the family has arrived with an open and innovative mindset. Under the watchful eye of Joan Masachs and led by Alex Ruíz Masachs – hardworking, curious and creative with extensive experience in enology and global sales – family values have been reinterpreted to transmit them through more environmentally friendly products.